The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

In The Hidden Wealth of Customers, Customer Strategy Group CEO Bill Lee offers a compelling vision for a "return on relationship" with your most valued customers. A different type of ROI, this strategy of maximizing the relationship itself with existing customers is a modern approach to customer relations, one that will net increased business advantage. This book shows you how to properly engage, organize, manage and maintain this essential audience, which will help keep your strategy focused on key-customer issues and will help increase your organization's profitability.