Unassailable: Tiny Tweaks That Create an Unbeatable Advantage in Your Sales and Marketing

The world of sales and marketing is changing rapidly. Customers are taking a self-serve approach to purchasing - avoiding salespeople, and doing their own research online before making their own decisions. Because of this, your marketing assets (especially your website) are now the primary sales-generation tool for your business, and your salespeople are quickly becoming a helpdesk to support your marketing. For nearly two decades, businesses like Amazon have recognised this - and have been fine-tuning their marketing. As a result, Amazon is nearly 7x more e ective at making sales than the typical ecommerce website! If you're not playing the new Mind Game and Numbers Game of marketing, you're missing out on an opportunity to leap ahead of your competitors in terms of sales, revenue, marketing opportunity, and growth. Brent Hodgson is not your traditional marketing strategist. He makes tiny tweaks to your website's marketing, to create massive increases in sales. As a speaker, author and mentor, Brent's clients are typically generating $2-10m in revenue. For these businesses, having a website that sells well is the critical business success factor between success and failure. In 2017, a review of Brent's clients found that his techniques generated a typical 115.35% increase in sales over an average of 2.5 months - helping these businesses to grow revenues faster; overcome plateaus; and achieve far more impact from each hour they invest into marketing their business.