La Influencia Es Tu Superpoder / Influence Is Your Superpower

Un libro nico sobre el poder de la influencia, con historias fascinantes y un estilo cautivador que te atrapa. -Robert Cialdini, autor de Pre-suasin Naciste siendo influyente, pero con los aos aprendiste a reprimir ese talento, a ser obediente, a esperar tu turno, a no hacer ruido. Zoe Chance, profesora de la Universidad de Yale, te muestra cmo redescubrir ese superpoder y cmo convertirte en una persona a la que todos quieran decirle que s. La influencia no funciona como crees, porque las personas no piensan como crees. Aljate de las percepciones errneas del pasado -como la idea de que una negociacin es una batalla y para vencer has de someter al adversario- y entiende por qu tus estrategias actuales, de hecho, te estn haciendo menos influyente. A lo largo de estas pginas descubrirs cmo se toman realmente las decisiones y qu influye de verdad en el comportamiento. * aprenders a negociar de manera efectiva y creativa, * a conquistar a las personas reticentes, * a buscar aliados entusiastas y * a reconocer a los manipuladores antes de que sea demasiado tarde. La influencia es tu superpoder te ensear cmo transformar tu vida, tu organizacin y, tal vez incluso, el curso de la historia. Un enfoque tico de la influencia que puede mejorar la vida de todos, empezando por la tuya. ENGLISH DESCRIPTION Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class. The new rules of persuasion for a better world.Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better   You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesnt work the way you think because you dont think the way you think. Move past common misconceptionssuch as the idea that asking for more will make people dislike youand understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before its too late. Along the way, youll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no.  Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. Its an ethical approach to influence that will make life better for everyone, starting with you.