Corporate Social Responsibility and Sustainable Production Technologies

Corporate Social Responsibility has in recent years experienced a strong development from being seen as a PR and marketing tool, to the integrated management concept it is today. In this work the author analyses the implementation of the CSR concept into daily business operations and the context to sustainable production technologies. As Asia is one of todays fast developing economic regions, the author focused his research on the two best practice companies Tata Steel in India and Toyota Motors in Japan. The core of this research consists of a thorough analysis of the companies CSR activities and performance, as well as of a close examination of the countries CSR perception, development and future trends. Local culture, leadership principles and performance indicators, are some of the highlighted success factors of CSR implementation. Potential for future research and consulting is further discussed. The relevance of sustainability to production technologies, the respective influence of local culture and the extensive information on CSR theory, related concepts and instruments, make this work a unique reference to understand CSR and its implementation in a cultural context. Business and sustainability studies and CSR research in Austria, India and Japan. Conduction of a CSR strategy paper for a United Nations organization. Environment, health and safety consultant at DuPont de Nemours in Central Eastern Europe. Since 2008 development of CSR and sustainability consulting at PricewaterhouseCoopers Austria.