The Persuasion Industries: The Making of Modern Britain

This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century. Steven McKevitt is Visiting Professor in Brand Communication at Leeds Beckett University. He studied for his PhD at the University of Sheffield. Over a 20 year career in marketing, communications, and branding, his clients have included Nike, Coca-Cola, Sony PlayStation, and Deutsche Bank. His research has been featured in newspapers around the world from The Guardian, Times Literary Supplement, and New Scientist to The Kenya Daily Nation. He is the author of City Slackers (Cyan, 2006), Everything Now (Route, 2012), and The Solar Revolution (Icon, 2014) amongst other books. He lives in Sheffield, UK. Introduction; From White Heat to Cool Britannia; Section I: Developments in British Politics, Culture, and Society Relating to the Persuasion Industries 1969-1997; 1 Developments in British Politics, Culture, and Society Relating to the Persuation Industries 1969-1997; 2 The Persuasion Industries in the Post-War Period and Late Twentieth Century; Section II: The Persuasion Industries in Britain 1969-1997; 3 Developments Within the Persuasion Industries 1969-1997; 4 Developments in Marketing and Advertising 1980-1997; 5 Developments in Branding, Marketing, and Public Relations 1980-1997; Section III: The Persuasion Industries and Male Consumers; 6 For Men Who Should Know Better: The Cultivation of the Male Consumer from 1969-1997; Conclusion; Cool Britannia and the Emotional Consumer