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Consumer Behavior Why People Buy cover

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Why People Buy

Name: Why People Buy
Brand: Oxford University Press, USA
SKU: book98428
Price: 17.00 USD
Author: L. J. Ganser
ISBN: 9780195040876

By L. J. Ganser

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.

$17.00~~$32.00~~

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