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Anatomy of a Trend

Name: Anatomy of a Trend
SKU: book98565
Price: 16.00 USD
Author: David A. Aaker
ISBN: 9781939235046

By David A. Aaker

A fascinating look at the predictable patterns behind trends It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course. Includes business cases and easy-to-follow trendspotting guidelines.

$16.00~~$81.00~~

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