Description
Green Marketing examines the concept of ‘Green Marketing’ using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket’s automative sub-industy and its green marketing strategies. Ayca Can Kirgiz 1. Sustainable Green Marketing 2. Green Marketing Mix 3. Green Consumers and Marketing 4. The Turkish Automotive Sub-Industry 5. A Case From Turkey: SA-BA
