Description
Acknowledgments Foreword Introduction Dave’s Mycelial Mayhem Journey Kristin’s Mycelial Mayhem Journey Section I: Mycelia 1. Why Mushrooms? Why Not Mushrooms? Mushrooms Are Part of Our Fabric Mushrooms for the Future On the Mushroom Path 2. Mushroom Basics Fungi: A Kingdom of Its Own Mushroom Structure and Life Cycle Relevance of the Life Cycle to Cultivation and Harvest Facilitating Growth and Reproduction Fungi in Our Ecosystems Mushroom Life Cycle and Ecology as Teacher Section II: The Stem 3. Growing Mushrooms The Assessment Outdoor Cultivation Wine Caps (Stropharia rugoso annulata) Oysters Pink Oyster (Pleurotus djamor) Italian Oyster (Pleurotus pulmonarius) Golden Oyster (Pleurotus cornucopiae) King Oyster (Pleurotus eryngii) Nameko (Pholiota nameko) Pioppino or Black Poplar (Agrocybe aegerita) Lion’s Mane or Hericium (Hericium erinaceus) Reishi (Ganoderma lucidum) Maitake Black, Yellow, and Grey Morels (Morchella angusticeps, M. esculenta and M. deliciosa) Shiitake (Lentinula edodes) Indoor Cultivation: The Mayhem Within 4. Wild Collecting and Purveying Tenets to Follow When Collecting Wild Mushrooms Tenets to Follow When Purveying Wild-collected Mushrooms 5. Companion Planting and Other Sustainable Methods Systems Thinking: It’s Not Just About the Mushrooms What’s the Difference? Economics vs. Ecology What’s the Difference? Sustainability vs. Resilience Biomimicry Permaculture Principles Putting It All Together: Resilient Design Applications for Mushroom Growing Composting Recycling Spent Growing Medium Materials and Energy Reduction Business Resilience Sharing Your Bounty Section III: The Fruit of Your Labor 6. Umami of Edible Mushrooms What Is Umami? From Harvest to Feast: Handling Mushrooms for the Best Umami Complementary Food Pairings for Umami and Health The Taste, Texture and Presentation of Specific Mushrooms Culinary Supplements Recipes 7. Nutritional Benefits of Mushrooms Nutrition and Medicine Nutritional Content of Mushrooms The Known Benefits The Super Seven Medicinal Mushrooms Mushrooms’ Major Health Improvement Functions How to Maximize Nutritional Content Cautions 8. Niche Business or Supplemental Income Mushrooms As a Business? Knowing How to Grow Formulating Your Idea Evaluating Your Market: Conducting a Market Analysis Getting Started 9. Marketing Mushrooms Challenges and Opportunities Developing Your Story Traditional Advertising Target Marketing and Understanding Your Unique Market Crafting Your Online Presence Collaboration Face Time Developing Your Unique Marketing Strategy Evaluating Your Efforts Looking Forward and Anticipating Change Section IV: Spreading the Spores 10. Conclusion: Spread Your Spores Appendix: Marketing and Communications Materials North American Resources by Subject References Index About the Authors
