Description
> This book will appeal in categories ranging from non-fiction to cooking; humor; do-it-yourself; eco-spiritual; gardening; and standard shelf reference. It could do well in the checkout lines of grocery stores and hardware stores, or the gardening section of Home Depot, with survival guides in sporting goods stores, in the yachtsman’s shop at the Marina; at a PX in Kabul. > The book is modeled on The Y2K Survival Guide and Cookbook by Dorothy Bates and Albert Bates which sold 60,000 copies. > The audience for the book is those who are already acquainted with the Peak Oil concept and are becoming concerned for their personal security. It will appeal to the “Cultural Creative” market: 92% of whom consider `to rebuild community’ a `top priority.’ 87% believe in ecological sustainability; and they include 50% more women than men. > Submarkets include: (1) People interested in the big picture as it relates to their lives, personal opportunities, and changes in society in general. (2) Those attentive to money matters, including investors as well as those seeking economic alternatives. (3) The cookbook market, especially natural foods, vegetarian and vegan. The novelty is that the book allows cooks to improvise based on what is available locally. The book will also be a treasure trove of tips on growing food in home gardens, preserving and drying it, and storing it for years. (4) Greens and social activists. (5) Survivalists, readers of Mother Earth News, hunting and fishing magazines, bowhunters, backpackers,
