Description
The environment is part of everyone’s life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour. Christian A. Klckner Preface 1. What is Environmental Communication and Why is it Important? 2. Potential and Limitations of Environmental Communication 3. Understanding Communication – Insights from Theories of Communication 4. Decision models – What Psychological Theories Teach Us about People’s Behaviour 5. Communication in Large Social Systems – How Information Spreads through Societies 6. Traditional and New Media – About Amplification and Negation 7. Target Group Segmentation – Why Knowing your Audience is Important 8. An Overview of Communication-Based Intervention Techniques 9. Promoting Pro-Environmental Behaviour in Groups and Organisations 10. Playing Good? – Environmental Communication through Games and Simulations 11. Rock Festivals, Sport Events, Theatre – Some Out-of-the-Ordinary Means of Environmental Communication
