Marketing: A Practical Approach
By BobThis practical text provides case studies, exercises and examples, which place marketing theory in a real world context. This new edition integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.
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About this book
This practical text provides case studies, exercises and examples, which place marketing theory in a real world context. This new edition integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.