Insightful Selling: Learn the Sales Formula to Differentiate Yourself and Create Customer Value

The Game Has Changed Do You Know the New Formula for Sales Success? Seven factors are changing the marketplace forever, and with it, the relevance of every sales professional in every company's sales force. The Internet, commoditization, rising inflation, changing demographics and more are transforming how the world does business. Sales professionals who wish to survive must change or they will become irrelevant and obsolete. They must be able to create opportunities and value for busy and sophisticated buyers or find themselves by the wayside with yesterday's travel agents and telephone operators. In fact, by 2020, it's estimated that 15 million of the 18 million sales positions in America will be eliminated.* Do you know what it will take for you to survive? In his new book, Insightful Selling, Adon Rigg, CME, CSE, shows readers how to prepare for these changes so they can sell successfully in the 21st century. Rigg outlines an easy to apply 5-part formula that allows customers to see you as an Insightful Executive who understands their business. The language of any and all business is financial in nature. To be valuable to customers, you need to know this language. Whether you call on CEOs or purchasers of office supplies, your prospects have an obligation to make a positive impact on their company's income statement. Insightful Selling will show you how to demonstrate your value and how you can make the most substantial impact to their business. If you are a business owner, entrepreneur, infopreneur, sales representative or sales manager responsible for driving revenue growth, this book is for you. The Buzz on Insightful Selling: "If you are a salesperson who wants to sell, now, and get immediate results, this book is for you. Rigg has condensed his years of experience and encyclopedic knowledge of sales into a mini-encyclopedia that covers the key skills a salesperson needs today--everything from how to use Twitter, to how to create a value proposition, to how to decipher a customer's personality, to how to draft a winning proposal." - Brett Clay, Author, Selling Change "A must have book for any sales library! The S.A.L.E.S. process that Adon uses is simple to grasp, yet its power is in its simplicity. He clearly communicates the complex process of selling in a down to earth manner that is easy to follow and understand. When you are done reading it, you will feel compelled to put this process into practice." - Chris Rollins, The Conductor "Insightful Selling is one of the few sales books I have read that instructs sales people to look at selling from a business perspective. Adon outlines key strategies to help sales people become better executives by understanding key business issues faced by prospects and customers. Sales people who apply Adon's advice will quickly stand out from their competition." - Kelley Robertson, Author, The Secrets of Power Selling